Privacy notice

01

What is collected

• If you send a message through the contact form: the fields you type, which is your name, your email address, a subject and your message.
• If you allow analytics: aggregate page views and the provider links clicked, through Google Analytics 4 and Microsoft Clarity. These are only loaded after you press Allow. A click event records a provider slug, the page path and the placement on the page. It never records what you typed.
• Correspondence you send directly by email.

02

Analytics is optional and off by default

Nothing is loaded and nothing is sent until you make a choice. The notice on the page stores one value in your browser under the key buyer-guide-analytics-consent-v1: granted or denied. The scripts load only when granted is stored. Choosing Deny stores denied, and no analytics script is created at all.

You can withdraw at any time by clearing that stored value or using the browser-stored consent control. Withdrawal takes effect on the next page load: the tag is not loaded again, and no further events are sent. Global Privacy Control is also honoured, and it overrides a stored grant, so a browser sending that signal is not measured even if analytics was allowed earlier.

Analytics is not used to build an advertising profile, is not shared with an ad network, and advertising personalisation is switched off in the configuration. No advertising identifier is set.

03

Search and traffic measurement by an independent provider

Search performance is measured independently of the analytics consent above, by an Ahrefs aggregate tracking tag. It reports aggregate visits and search positions rather than individual sessions, and it is not connected to the optional GA4 or Clarity measurement or to your consent choice. It does not receive form contents, and it is not used for advertising.

Correspondingly, allowing analytics does not switch the Ahrefs tag on or off, and denying analytics does not remove it. Neither is a claim about the other.

04

What is not collected

• No health information is accepted at all: no symptoms, diagnoses, prescriptions, lab results or treatment history. The contact form is for commercial and editorial inquiries only, and any message containing medical detail is deleted rather than stored.
• No account, profile or login.
• No payment details. This publication does not sell anything to readers.
• No cross-site advertising profile, and no advertising identifier.

05

Form masking

Form fields are masked when they are entered and are not readable by the analytics tools above. Masking applies whether or not analytics is allowed, so what you type into a contact form cannot appear in a session recording. A hidden field is used to filter automated submissions; it is never required and never shown to a reader.

06

How corrections are stored

A correction may quote the person who sent it, with permission, on the corrections page. Email addresses are not published. Correspondence is kept for as long as the record it concerns is live so that a change can be traced.

07

Third parties

Provider pages are linked, not embedded. Following a link takes you to a provider site with its own privacy terms, which this publication does not control.