Head to head

Hims & Hers vs Hone Health

Both publish a medication rate and both bill a membership separately from it. Hims publishes a compounded injectable from $79/mo and takes a $49 membership at checkout without stating the period that membership recurs on. Hone publishes injectable testosterone cypionate from $28/mo, with a cream and troches each from $60/mo, and a membership at $25/mo (Basic: selected medication discounts, physician consult bought separately) or $155/mo (Plus: regular labs, physician consults and full access to medications). Access to medications is not medication being included, and Hone does not publish which tier applies to the $28 rate, so neither record carries an all-in figure and neither $28 nor $79 is the price of treatment. Read side by side, the pair shows why a single monthly number hides the structure of the bill.